This is a guest post by my dear friend Kevin Mogavero.
Today, most companies aren’t really competing on quality or price. The real differentiator is the REASON WHY the company exists.
I’ll take an example from two convenient-store/gas-station chains in Arizona: QuikTrip and Circle K.
The reason QuikTrip exists is to provide service that is quick, clean and professional way. If you live in Arizona and you have entered one, I am sure you have noticed the difference they provide. The goal of Circle K, on the other hand, is to be everywhere. Sometimes you even find two Circle K stores facing each other on opposite sides of a busy intersection! In both cases, their REASON WHY is clear.
You can see this same principle at work at Apple, Target, Pet Smart, Starbucks, Infusionsoft, Squidoo, Zapos, Craigslist, etc. Not everyone patronizes these places, some people even hate them…but the people who like them, LOVE them. The people who love them are the people who align with the purpose of the company. These companies express some ideal possibility that resonates with other people who seek that same ideal.
What ideal possibility does your business express?
With what, in your business, can people resonate?
When companies and customers align like this, their relationship becomes a sort of music or complimentary dance where they have conversations that have the phrase, “…and then WE could do…” When there is a synergistic ideal, the customers feel like they are part of the ‘fight’ to help the business make it.
Every business starts with a relationship and a conversation.
That relationship and conversation give birth to the REASON WHY.
That Why is what inspires people.
That inspiration is what allows you to be bold about your calls to action.
Your calls to action are what determine what kind of business you’re going to have.
It’s never too late to go back and restart that initial conversation! The possibility of a warrior is to live a life of honor. What is yours?
Kevin Mogavero – I take a unique look at Leadership and Life through the eyes of a Warrior. I know this is not the most relatable way to cover such topics as Attitude, Happiness and Fulfillment, but it’s the way I see them. I think you will find the content surprisingly positive and upbeat, in spite of the seemingly war-hungry titles. As most Warriors, I value Honor and Peace over war. If we ever want peace in our lives, there are many wars in our own minds that need to be fought. I wish you a life of Fulfillment and Utilized Potential. I look forward to hearing from you. Be Great!